Posted: April 3

The greatest marketing tool every kitchen designer has is BEFORE and AFTER pictures. Think about it. When you go out for initial consultation you get the BEFORE pics. Does any kitchen designer trust their memory? Or their eye at that moment...

Posted: March 9

Homeowners considering a new kitchen experience two types of pain: (1) the pain of living with an inefficient, out-dated kitchen, and (2) the pain of having to pay for a new kitchen.   Studies by scientists in the field of neuroeconomics...

Posted: December 15

This fabulous tall cabinet with curved front and interior curved shelves was designed for a man's bath. The cabinets were photographed upside down for shipping.  Wood is African Mahogany with a special dark stain, and the door is a custom ...

Posted: August 26

Predictions by Thad Wittenburg, LinkedIn 1. 80%+ of kitchen and bath dealers with showrooms will become hybrids, selling not only out of the store but also online. This will be driven by changing consumer behaviors. Information gathering a...

Posted: August 23

The director of design and trends for a major cabinet manufacturer recently reported in an article for the National Kitchen & Bath Association that 59% of kitchen remodels are changed to be more open and to include other rooms. And, 49%...

Posted: August 4

Your job has gotten harder and many of you haven’t adapted how you market your business since the internet first became a “thing”. Competition is everywhere. There are almost no barriers to selling kitchen cabinets in today’s world.   If...

Posted: August 3

When it comes to appliance finishes, the end of Stainless Steel’s dominance as the favorite is predicted every time an appliance manufacturer introduces something different. Case in point – Black Stainless Steel. Will consumers embrace it? ...

Posted: July 7

What do consumers want most in a kitchen design professional? What are they looking for when consulting a designer? What are the problems they’re seeking a solution for?   The June 2018 of Kitchen and Bath Design News asked for answers to...

Posted: March 6

A simple definition of a commodity is: a product or service that can be bought or sold based on price and availability. It doesn’t have any quality differentiation from other products and services just like it. One bushel of wheat will sell...

Posted: December 3

These days it seems like everyone in our industry is talking about smart kitchens, smart appliances, connected-this and voice controlled-that. It’s a brave new world, indeed. Consider: We now have Smart cookware. The Hestan Cue is a video...

Posted: November 2

So your customers fell in love with a Calacatta Gold Marble slab in the stone yard. Or they saw a picture (or two) in Veranda, Architectural Digest, Pinterest or Houzz.  They can't stop thinking about it and talking about it and imagining h...

Posted: December 4

Maybe the most important decision you make when selecting a manufacturer revolves around good customer service. It is a part of everyone’s success. You don’t want a manufacturer that sees their customer service department only as order proc...