Posted: June 14

Online customer reviews–both positive and negative–have a huge influence on consumer buying decisions. Research has shown that 97% of consumers consult product reviews when making purchase decisions. Of those shoppers, more than a quarter c...

Posted: June 8

The sales funnel is a series of steps used to monitor a prospect’s buying journey, from their initial awareness of your business through to their purchasing from you. It’s how prospects go from “Who are you?” to “Yes, I’m ready to buy!” It...

Posted: June 6

If you’ve been wondering how to improve your customer service in today’s digital age, here’s an equation for your consideration: customer service plus social media equals SOCIAL CARE. "Social care" is not a new concept, yet you may be aski...

Posted: May 28

The need for clever storage solutions in today’s homes extends beyond the kitchen, to closets in other rooms of the house.   Consumers shopping for a new home regard a walk-in closet as a major status symbol--a must-have--and they are will...

Posted: April 7

At the Consumer Electronics Show (CES) in Las Vegas (January 2020), appliance manufacturers showed off their company’s futuristic kitchen innovations. The big manufacturers -- Samsung, LG Electronics, GE Appliances, Whirlpool and Bosch – di...

Posted: March 30

Definition: Co-op advertising is product promotions by dealers that include the specific mention of the manufacturer, who---in turn---reimburses the dealer for all or part of the cost of the promotion. The goal of co-op advertising progra...

Posted: February 17

Contemporary, minimalist looks in design continue to trend with homeowners who are remodeling their kitchens. To meet the demand, StyleCraft has introduced a series of modern-styled polymer cabinet doors, drawer fronts and panels. These a...

Posted: December 2

Last summer a friend told me he was getting ready to remodel his kitchen. “Did I have any suggestions or recommendations?” I gave him a quick overview of cabinet quality. Then we talked about the pros and cons of working with a kitchen des...

Posted: August 12

Remember when the kitchen was hidden behind closed doors? And it was nothing more than a place where meals were prepared and dishes washed? Today’s kitchen is the heart of the home, its focal point, the place that brings families together a...

Posted: June 22

Homeowners who are considering a kitchen renovation are searching the internet for design inspiration and ideas. Whether they’re looking on Pinterest, Google, Instagram or Houzz, excellent photos of fabulous kitchens are what will catch the...

Posted: April 14

Kitchen designers crave homeowners' opinions and industry trend information to help them  anticipate consumer needs. We examined what’s trending in kitchen design in a recent blog post, but there’s more rooms in a home than just the kitchen...

Posted: April 3

The greatest marketing tool available to every kitchen designer is their Before and After photos. Think about it. When you go out for an initial consultation, you get the Before pics. Do you trust your memory? Do you trust your eye to retai...