Posted: November 10

The wellness kitchen was a trending topic in the kitchen design world before COVID-19. Now the concept of the wellness kitchen has really taken off as people are spending more time at home and are concerned more with health and safety.   T...

Posted: November 9

Sales people all across the U.S. are trying to figure out how to win the business of the millennial consumer, the generation expected to account for $1.4 trillion in spending in 2020. The Millennial buyer can be intimidating to kitchen desi...

Posted: October 30

We introduced you to the digital audit in an earlier article, but there’s more. Let’s quickly review.  Essentially, a digital audit is a check-up of your online presence that discovers any problems with your website and how to solve them. ...

Posted: October 28

A digital audit is a check-up of your website to determine what's working, what's not working and more importantly, what improvements can be made to get your site found by Google and prospective customers. It gives you detailed insights in...

Posted: October 21

From Prospect to Purchaser Behind every purchase is the buyer’s story. What was it that got him to buy what he did? Was it an ad? A blog post? Or was the product in the right place at the right time? Whatever the answer, the driving forc...

Posted: October 19

So your customers fell in love with a Calacatta Gold Marble slab in the stone yard. Or they saw a picture (or two) in Veranda, Architectural Digest, Pinterest or Houzz.  They can't stop thinking about it and talking about it and imagining h...

Posted: October 6

Small businesses can no longer influence consumer buying using words like “New”, “Secret”, “Limited Time," "Only One Left," "Don’t Miss Out,", “Proven”, "One Time Only," "Big Discounts," "Guaranteed," “Discover”, "Free." Instead, the tabl...

Posted: September 12

No matter how big or small a kitchen may be, it seems that everyone is looking for more space. Ever since kitchens became “the” place to be, finding enough space to accommodate all the activities homeowners want can be a challenge for desig...

Posted: September 9

At your first meeting with new clients and as the fact-finding process begins, keep in mind the importance of the Before and After Case Study for your SEO and local marketing programs. After you’ve worked with the Before And After Questio...

Posted: September 3

American families have taken to outdoor living in a big way and, as a result, more and more people are looking for an outdoor kitchen. Outdoor kitchens aren’t simply a place to barbecue anymore. They’re a place where families and friends ca...

Posted: July 21

Articles about trends in kitchen design and products for the kitchen are fairly easy to find, so we’re not going to go into a lot of detail in this article. But it is interesting to see what kitchen design professionals from across the coun...

Posted: June 18

Photography – without it, our kitchen design world would be a drab and dull place indeed. Think how closely aligned our business is to the fashion industry. We use the same lingo: we’re kitchen designers, they’re fashion designers. Our wor...